Last week, we had the great thrill of designing and producing the Opening Night front-of-house for SPRINGSTEEN ON BROADWAY at the Walter Kerr Theatre. Yeah - you got that right - THE BOSS just made his Broadway debut and the scene was hawt! For this opening, leading PR firm DKC/O&M gave Stark Production Group the task of creating a non-traditional set-up for VIPs arriving before the show, followed by a different set-up for Springsteen's departure from the stage door. We knew there would be, what we like to call, "controlled mayhem." So, with lots of fans and security in the mix, we wanted to create a plan that could change at any moment's notice, if need be. Instead of a red carpet, we covered 350 feet of barricades with the show's art and placed them all over the block, creating a world of Springsteen up and down West 48th Street. Have a look at some of a photos from the night!
Photos by Little Fang Photo